Antonym of ephemeral
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The markers of disposability are precisely those things that indicated something’s trendiness, its trying-too-hard-ness, its fashion-victimhood. It may allow the person signifying the ephemerality to feel "in the moment" and others to attribute "disinterestedness" to what they are doing, making the person seem as though they are "being real." In general, the sign of ephemerality permits the affect of “realness” - what it marks is admissible as genuine, not calculated or designed to manipulate, and that atmosphere of authenticity may be permitted to permeate the entire social encounter. If something about your self-representation in a situation conveys the spirit of ephemerality - of obsolescence, of a future going-out-of-fashion, of disposability, of irreverence or unseriousness, etc, it. Signs of ephemerality are repurposed indicators of phoniness. The sign of ephemerality alone may be sufficient to trigger a feeling of authenticity it can purchase a moment of relief from the burden of self-consciousness (authenticity's nemesis). Ephemerality, like authenticity, becomes a feeling and not an empirical attribute of a thing or moment.Ģ.
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Thus, what is taken as ephemeral may have nothing to do with actual ephemerality, actual disappearance. Ephemerality now needs to signified, in the face of its threatened disappearance. (In fact, technology seems to guarantee the opposite: That everything is recorded and nothing is ultimately deleted nothing is beyond the accessibility of a CCTV camera or a clever hack.) We look for signs that something will actually be ephemeral - not intended to be part of our cultural-capital stock. Our everyday life was not mediated and commoditized to anything like the same degree it is now, with the advent of cheap digital recording devices and cheap, massive data storage.īut now ubiquitous surveillance and archiving makes ephemerality seem scarce it's no longer assured by technological limitations. Once, ephemerality was unremarkable, as virtually everything about our everyday lives was ephemeral: unmonitored, unrecorded, not saved, not processed into usable and potentially valuable information. This makes any behavior that gets archived get perceived as self-interested and thus contrived and inauthentic - we are only doing it to gain advantage, not because it is "who we really are."Įphemerality emerges as an alternative to neoliberal human-capital building, to the construction of identity as something that is wholly marketized. Drawing on how Wendy Brown defines neoliberalism in this interview, as reducing people to market actors and inciting them to turn every aspect of one’s life into something marketable, we can see this process of self-making as self-neoliberalization: making an account of one's life to try to turn as much of it as possible into various forms of "human capital."īy housing so much personal data, networks not only foreground the contingency of identity (how we act differently in different contexts how we seem different when our data is filtered in different ways, or when it is compared with other users exhibiting similar behavior patterns) but also make it plain that all the archived information about us feed directly into our efforts to capitalize on our sociality-to turn our social connections and everyday personal behavior into marketable assets. If we are thought to just have a self, its purpose is not questioned when the self is a process, the question arises of what the purpose of that process is.
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But whereas things simply seem to be, processes are understood to have goals. Identity is understood less as a concrete thing and more as a process.
ANTONYM OF EPHEMERAL ARCHIVE
Instead identity is an open construction site that other people are invited to tour, a work in progress that will never be completed, as the archive can house more and more data.
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(See Nathan Jurgenson on the idea of the "Facebook eye" here.) As the data accumulates, it begins to make identity appear incremental instead of given all at once, born into us like a soul, dictating our personality from some permanent, essential inner core. Ephemerality as a strategy for generating authenticity. The untenability of old notions of authenticity becomes more apparent the more one is entrenched in mediated social networks that archive data about a user. Because social media turn so much experience into representations, social media eradicate the possibility of spontaneity (another legacy notion of what is authentic), as we plan for the mediation of what we are doing even as we are doing it. What happens when what is archived no longer seems to qualify as part of what is authentic about you? The allure of ephemerality intensifies.ġ.